Elmer’s glue was invented in 1942 by Ashworth Stull, a Georgia Tech chemistry graduate. He sold the company to Borden in the mid-1950s. The brand was named after Elmer the Bull, husband of Borden’s advertising mascot Elsie the Cow. Elmer’s image continues to be featured in the company logo.
In paleontology, this type of white glue is used as a consolidate. Though not the most desirable due to its tendency to turn yellow with age and its difficulty to change once its dried, it is the best to treat soft, wet bone. It is normally mixed with water in a ratio of 15 to 20 parts emulsion with 80 to 85 parts water. This mixture can be brushed on the bone, or the specimen can be immersed in the consolidate mixture. A bottle can be seen at the Snakewater dig, while John Hammond proposes his offer to Dr. Grant and Dr. Sattler.